WHAT DOES THE MORNING OF A TYPICAL MOBILE USER LOOK LIKE?

WHAT DOES THE MORNING OF A TYPICAL MOBILE USER LOOK LIKE?

A typical user interacts with 10+ Mobile Apps during the first 3 hours of their day

It’s probably something like this:

➔ 6:00 a.m. Your alarm wakes you up and automatically starts increasing the brightness to your bedroom lamps. The snooze button is not an option today!

➔ 7:00 a.m. On your morning run, you track your total mileage and pace, and then share your workout details and scoreboard on Facebook.

➔ 8:00 a.m. You check your phone to make sure your train is on time, you can’t be late to work!

➔ 8:15 a.m. You catch your train and check Facebook, LinkedIn, Snapchat, and your standard news apps to get up to speed.

➔ 8:30 a.m. As you get off your stop, you choose your coffee order and pay for it, so it’s ready and waiting for you – no more waiting in line at Starbucks!

➔ 8:45 a.m. With coffee in hand, you walk to the office and check your office slack, Skype, and Whatsapp groups to prepare for the day ahead.

➔ 9:00 a.m. You enter the office and get your day started.

So…what do all of the activities above have in common? Mobile apps. And in the first three hours of a day, it’s totally normal to have interacted with 10+ apps to accomplish a variety of tasks. This is the reality of today’s mobile user.

Original research appeared in the Akamai Blog

Identifying client-side performance bottlenecks in Android, iOS app, and web apps.

Email me if you’d like us to build a custom UX dashboard for you!

brad.headspin@nelsonhilliard.com

Connect with Brad on LinkedIn and Twitter